DATA ANALYTICS FOR DIGITAL MARKETING
With deep expertise in data analytics for digital marketing, we excel in using advanced tools like Power BI, HubSpot reporting and spreadsheets, to deliver data-driven insights.
Specializing in customer journey mapping and creating bespoke dashboards, Data Draig can transform your raw data into actionable strategies that enhance engagement and drive business growth. These skills are essential for businesses looking to optimize their marketing efforts, increase ROI, and maintain a competitive edge in a data-centric market.
BENEFITS OF DIGITAL MARKETING DATA ANALYTICS:
BUILD PERSONAS
Marketing personas can be used to enhance both external marketing and internal comms efforts. From marketing analysis, you can create semi-fictitious personas based on different groups of people within your customer base. From these, you will be in a better position to adjust and focus your messaging to target each group. Your personas are effective tools that are refined over time, based on solid data analysis.
PERSONALISATION
Marketing analysis allows you to segment your customers and prospects into groups, so you can send more relevent messaging to them.
MEASURE SUCCESS
Net profit is a key indicator of a company’s success. However, when profits decline, it can be difficult to determine if the cause is your company's performance or industry-wide factors. Market research provides a more holistic approach to evaluating success.
UNDERSTAND YOUR CUSTOMERS
It is essential to know your customers in order to market and sell to them successfully. Utilising digital marketing data is a tried and tested method to gain a better understanding of your customers and clients.
Clients that I have worked with during my career:
FAQs
How can I sell data analysis as a service, or market research to my clients?
Here at Data Draig, we can help you to maximise profits by offering our bespoke services to your clients, in addition to what you're already able to offer.
You work hard to provide your clients with the best creative for your clients. This could be marketing material distributed either through social media, e-mail or creative collateral posted on their website. It could even be communications sent through your customer's organisation to their staff... but how can you categorically prove that your work offers the client a good return on their investment?
That's where Data Draig can step in! We can work on your behalf to conduct comprehensive data analysis, KPI tracking and data visualisation as an added 'snap-on' service.
Data analysis as a service can be sold to any medium or enterprise business which does not have the skills or resources to fulfil such a function internally.
Market research is best sold as an additional 'snap-on' service at the beginning of any costly marketing or internal comms project. This ensures that the creative collateral that you create will in turn optimise ROI.
Whether you are looking to sell data analysis or a full market research project, it is always best to have someone in the meeting who has experience of how these projects work. Here at Data Draig, we believe that the best people to sell data analysis and market research are those who work directly with these activities every day! This is why Data Draig offers sales consultations and discovery sessions with your customers (for a nominal fee).
How can Data Draig help businesses with data and analytical strategies?
Through Data Draig's analysis, we can create personas, customer journey maps and bespoke interactive dashboard reports. We can guide you and your clients through a data project, which typically consists of the following steps:
- Check the business requirements - We will develop a thorough understanding of your strategic objectives and reporting needs, establishing use cases and identifying data gaps.
- Evaluate your or your client's existing data - If needed, we will delve into the numbers that you or your client already have for benchmarking purposes.
- Data modelling and dashboard report creation - Data modelling is the process of linking data from numerous sources to build data models for reporting purposes.
- Provide reports and artefacts such as personas or customer journey maps - We will provide assistance with understanding reports and other research artefacts.
What is data-driven marketing?
Data-driven marketing - or database marketing - is a type of direct marketing. It is the systematic collection, aggregation and processing of customer data, which is often housed on a Customer Relationship Management (CRM) system.
>Data from both existing customers and potential customers is collected, analysed and presented to your organisation in the form of a user-friendly dashboard. This can then be utilised to segment and target certain portions of your database with more relevant marketing messages, thus increasing sales potential.
How can data analysis of A/B testing help to optimize marketing campaigns?
A/B testing is an excellent way to determine the best marketing plans and methods. A/B testing is a very effective marketing analysis technique for improving email subject lines, ad creatives, landing page designs, and call-to-action buttons.
Data Draig will analyse the results of the A/B test to determine which version resulted in a greater conversion rate and make that design the new default.
How can data analysis of A/B testing help to optimize marketing campaigns?
A/B testing is an excellent way to determine the best marketing plans and methods. A/B testing is a very effective marketing analysis technique for improving email subject lines, ad creatives, landing page designs and call-to-action buttons.
Data Draig will analyse the results of the A/B test to determine which version resulted in a greater conversion rate. That design will then be set as the new default for your organisation.
How do we decide which marketing metrics to focus on when evaluating campaign performance?
We always keep my clients' initial goals and expectations in mind throughout the entire process, ensuring the end result aligns with what my clients set out to achieve. However itmt can be tricky for clients to determine which metrics are most important to them and their business.
Generally speaking, the following metrics are commonly cited as being the most important:
- Return on Investment (ROI)
- Coversion rate
- Cost per aquisition (CPA)
- Engagement rate
- Website visit traffic
- Customer Lifetime Value (CLTV)
Occasionally, there may be instances where you are looking to measure something very specific. On these occasions, we are more than happy to work with you to create a custom metric.