WE ARE AN SEO COMPANY FOR SMALL BUSINESSES
With extensive experience in SEO and SEM analysis, we bring a robust skill set and a proven track record of leveraging data to enhance marketing strategies.
We analyse web traffic and SEO performance using tools such as Google Analytics 4, SEMrush and HubSpot Analytics. In doing this, we provide actionable insights that empower clients to refine their digital marketing strategies. These skills enable businesses to optimise their online presence, improve engagement and drive growth in a competitive marketplace.
WHAT SEO CAN DO FOR YOUR SMALL BUSINESS:
MORE PEOPLE WILL FIND YOUR BUSINESS
Very often, a business' biggest web traffic source is organic search visitors. SEO is also the most cost-effective and stable means of website traffic.
GET AHEAD OF THE COMPETITION
Investment in SEO not only helps to identify your competition, but also helps to get more eyes on YOUR business rather than theirs!
BETTER BRAND AWARENESS
Simply put, being at the top of the search results is good PR! Not only will more people see your business in their search results, but being high in search rankings also gives the impression that your company is trustworthy.
IMPROVE USER EXPERIENCE (UX)
Optimising for online searches also means optimising for humans! Faster page loading times, secure websites and accessibility are all results of good SEO practice, which can help your business to rank higher on Google.
HELP LOCAL CUSTOMERS FIND YOU
The more visible your business is online, the more likely you are to attract customers. Optimising for local SEO gets your business in the minds of people searching for companies like yours!
Clients that I have worked with during my career:
FAQs
How long does it take to build a BI dashboard?
Generally speaking, we allow 5 working days to build a dashboard, unless there are excessive complexities to account for within the build.
The process of the build includes importing the data, cleansing the data, data visualisation, navbar creation, and branding customisations (adding a company logo and colour scheme).
How can you ensure that my data is stored securely?
If we need to transmit data from your servers, or that of a third-party platform (such as panel survey provider), all data will be stored on a virtual desktop which is ISO 27001 compliant. This will also mean that the data stored will be subject to GDPR and the Data Protection Act.
How can I sell data analysis as a service, or market research to my clients?
Here at Data Draig, we can help you to maximise profits by offering our bespoke services to your clients, in addition to what you're already able to offer.
You work hard to provide your clients with the best creative for your clients. This could be marketing material distributed either through social media, e-mail or creative collateral posted on their website. It could even be communications sent through your customer's organisation to their staff... but how can you categorically prove that your work offers the client a good return on their investment?
That's where Data Draig can step in! We can work on your behalf to conduct comprehensive data analysis, KPI tracking and data visualisation as an added 'snap-on' service.
Data analysis as a service can be sold to any medium or enterprise business which does not have the skills or resources to fulfil such a function internally.
Market research is best sold as an additional 'snap-on' service at the beginning of any costly marketing or internal comms project. This ensures that the creative collateral that you create will in turn optimise ROI.
Whether you are looking to sell data analysis or a full market research project, it is always best to have someone in the meeting who has experience of how these projects work. Here at Data Draig, we believe that the best people to sell data analysis and market research are those who work directly with these activities every day! This is why Data Draig offers sales consultations and discovery sessions with your customers (for a nominal fee).
How can Data Draig help businesses with data and analytical strategies?
Through Data Draig's analysis, we can create personas, customer journey maps and bespoke interactive dashboard reports. We can guide you and your clients through a data project, which typically consists of the following steps:
- Check the business requirements - We will develop a thorough understanding of your strategic objectives and reporting needs, establishing use cases and identifying data gaps.
- Evaluate your or your client's existing data - If needed, we will delve into the numbers that you or your client already have for benchmarking purposes.
- Data modelling and dashboard report creation - Data modelling is the process of linking data from numerous sources to build data models for reporting purposes.
- Provide reports and artefacts such as personas or customer journey maps - We will provide assistance with understanding reports and other research artefacts.
How do Data Draig ensure the quality and accuracy of the data?
Producing effective marketing analysis requires guaranteed data quality and accuracy. This is why we only use reliable data sources in order to reduce the likelihood of inaccuracies or discrepancies.
In addition to that, we validate and clean the data to find and rectify any errors that may occur. This includes looking for duplicate entries, missing values and anomalies that might bias the results.
Finally, we cross-reference the cleansed data with the original, raw data sample, as well as any other data that may be relevant.
Do I need any technical knowledge to use the dashbaord?
No, not at all! Our dashboards are simple to use and are designed with user experience in mind.
At the end of any project, we will take you through a tour of your BI dashboard, explain how to use it and answer any questions you might have.